Chosen with intention

A considered selection for mind, body, soul and connection.

Every product earns its place.

Scroll to explore.

Move with intention

Selected tools for purposeful movement, mobility and everyday practice.

  • Incognito Dance Logo

    Incognito Dancewear & Essentials

    DANCE ESSENTIALS

    Explore clothing, accessories and merchandise created for salsa, bachata and Latin dance, selected to support practice, performance and the wider dance community.

  • Yogii 6mm non-slip yoga mat with alignment guides, available in ten colours

    Yogii Guided Alignment Yoga Mat

    VERSATILE CHOICE

    A cushioned 6mm TPE mat with non-slip surfaces, alignment guides and carrying strap, available in a choice of ten colours for adaptable everyday practice.

  • Yogi Bare EverGrip natural rubber yoga mat with alignment markings

    Yogi Bare EverGrip Yoga Mat

    NATURAL RUBBER CHOICE

    A premium 4mm natural-rubber mat with a generous practice surface, strong grip and alignment guides for confident, controlled and considered movement.

  • Pair of Amazon Basics natural cork yoga blocks for yoga, stretching and dance practice

    Amazon Basics Cork Yoga Blocks

    NATURAL CHOICE

    A pair of firm, full-size FSC-certified cork blocks providing stable support and comfortably rounded edges for yoga, stretching, mobility and alignment work.

Wear with intention

Soft, practical essentials selected for comfort, movement and everyday life.

  • White Niorasen bamboo-derived trainer socks for men and women

    Niorasen Unisex Bamboo Trainer Socks

    EVERYDAY VALUE CHOICE

    Six pairs of low-cut, bamboo-derived viscose socks with breathable construction, arch support and reinforced heels and toes for everyday movement.

  • Danish Endurance loose-fit men’s boxer shorts in black, navy and grey

    Danish Endurance Loose Bamboo Boxers

    CONSIDERED COMFORT

    A relaxed six-pack made from bamboo-derived viscose and lyocell, with a fabric-covered waistband, button fly and breathable feel for unrestricted everyday wear.

  • Boody women’s seamfree bamboo-derived viscose camisole top in Shell

    Boody Base Layer Bamboo Cami Top

    BREATHABLE CHOICE

    A soft, breathable camisole made with bamboo-derived viscose, designed for comfortable movement and versatile wear on its own or layered throughout the day.

  • Spairs men’s black bamboo-viscose and cotton T-shirts

    Spairs Bamboo-Blend T-Shirts

    CONSIDERED EVERYDAY CHOICE

    A two-pack of tagless, regular-fit T-shirts combining bamboo-derived viscose and cotton for a soft, breathable feel with practical durability and easy everyday wear.

Hydrate with intention

Considered ways to carry, filter and protect what you drink.

  • Hand-hammered AVA DESIGNZ 950ml copper water bottle with a wide opening and screw lid

    AVA DESIGNZ Copper Water Bottle

    AYURVEDIC TRADITION

    A hand-hammered 950ml copper bottle with a wide mouth, silicone-sealed lid, protective canvas bag and cleaning brush for considered everyday hydration.

  • Dopper Original 450ml reusable water bottle in Tidal Teal with integrated drinking cup

    Dopper Original Water Bottle

    CIRCULAR DESIGN CHOICE

    A lightweight 450ml bottle with an integrated drinking cup, made from 85% waste and holding Cradle to Cradle Gold certification. Available in a choice of 8 colours.

  • PHOX Wave 2.8-litre water filter jug with refillable Clean cartridge

    PHOX Wave Water Filter Jug 2.8L

    LOW-WASTE FILTER CHOICE

    A British-made 2.8-litre filter jug with a refillable cartridge, reducing disposable plastic waste while offering a practical everyday alternative to bottled water.

  • Nightcap Drinks Cover

    NightCap Drink Cover in a Scrunchie

    CONSIDERED SAFETY

    A discreet, reusable drink cover concealed inside a wearable scrunchie, creating a practical barrier over most cups and glasses during nights out. Comes in a choice of colours.

Nourish with intention

Selected nutrition, practical tools and food-first ideas for everyday wellbeing.

  • Emerald Supergreens greens powder and vitamin supplement

    Emerald Supergreens Powder

    FOUNDER-TESTED CHOICE

    A convenient blend of greens, plant ingredients and vitamins, personally tried and selected by Forseti for simple addition to an everyday nutrition routine. Mango or Pineapple flavours.

  • Emerald Ignite

    Emerald Creatine & Electrolytes

    ACTIVE ROUTINE CHOICE

    A strawberry-flavoured powder combining 3g of creatine with electrolytes per serving, created as a convenient option for training, dance and active routines.

  • The Doctor’s Kitchen Eat to Beat Illness and 3-2-1 cookbook collection

    The Doctor’s Kitchen Collection

    FOOD-FIRST CHOICE

    Two practical cookbooks by NHS doctor Dr Rupy Aujla, bringing together more than 180 recipes and approachable ideas for varied, everyday home cooking.

  • Lucky Iron Leaf reusable cast-iron cooking tool for preparing iron-infused food and water

    Lucky Iron Leaf & Lucky Iron Fish

    REUSABLE NUTRITION TOOL

    A reusable cast-iron cooking tool designed to release iron into food or water when boiled as directed, created by a company built around social impact.